A helpful andor enlightening book that combines two or more noteworthy strengths, e. Contagious why things catch on by jonah berger professor of marketing at the wharton school of business, university of pennsylvania distills years of research into understanding why certain ads, products, youtube videos, political movements, songs, andor restaurants catch on, while others are ignored. Why things catch on, berger reports on his findings. Its more powerful because its more persuasive since it comes from a trusted source, and. One thing i just received was a restaurant recommendation for good asian fried chicken. People share things that make them look good to others. Learn exactly what happened in this chapter, scene, or section of the time machine and what it means. While some of the points, like the importance of storytelling, may be evident for veteran marketers, even the most experienced people in the advertising industry can learn something new.
Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst. Although steinbecks insistent repetition of these characteristics makes lennie a rather flat character, lennies simplicity is central to steinbecks conception of the novella. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and is the internationally bestselling author of contagious and invisible influence. Why things catch on pdf, epub, docx and torrent then this site is not for you. If you manage to do all three at once, big changes can happen even if you dont have a lot of power and resources. Mar 05, 20 contagious provides specific, actionable techniques for helping information spreadfor designing messages, advertisements, and content that people will share. In contagious, berger reveals the secret science behind wordofmouth and social transmission. Contagious reveals the secret science behind wordofmouth and social transmission. Sober again, scott takes a job working at an alcoholics anonymous bar called the serenity club. Contagious will show you how to make your product spread. If youve ever wondered why certain ideas get shared, brands get more. Discover how six basic principles drive all sorts of things to become popular.
Though things look grim, the doctors still hold out hope for passerif only he can make it through the next couple of weeks. Berger has been recognized with a number of awards for both scholarship and teaching. It is the sequel to siglers infected, and like its predecessor was released in both podcast and print versions. The girls teacher, madame raphael, assigns them an oral report on eugene ionescos rhinoceros by the way, the girlsand their teacherhave the names of archangels back to the project, michelle and gabrielle are stumped. The book of laughter and forgetting summary shmoop. Based on this analysis, berger has identified the critical factors that drive the success and popularity of things that tend to catch on in our society. Perfect for acing essays, tests, and quizzes, as well as for writing lesson plans.
Social currency we share things that make us look good triggers contagious is one of those books that is destined to become essential business reading, especially for the marketer. A helpful andor enlightening book that has a substantial number of outstanding qualities without excelling across the board, e. Positive energy is contagious the simple fact is that each day you have a choice. If you are looking for a marketing book which is entertaining, easy to read and carries value, contagious. Find all the books, read about the author, and more. People like to pass along practical, useful information.
Although lennie is among the principal characters in of mice and men, he is perhaps the least dynamic. But jan saves the day by taking action and moving things along, keeping the devil called laughter at bay. From consumer products and policy initiatives to b2b services and ideas and initiatives within organizations. Examining the cultural politics of public health and chinese immigration in san francisco, this book looks at the history of racial formation in the u. Membaca contagious, sebenarnya formula yang dipakai berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik so. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a booksized computer this is used solely as a reading device such as nuvomedias rocket ebook. Oct 24, 2017 a collection of essays celebrating the influential former first lady, by an array of acclaimed contributors and with a foreword by lena dunham. As a playbook for marketers, contagious is a success. Why things catch on, a 2016 new york times bestseller, and invisible influence.
Simple, fun, and actionable so anybody, even a child, can benefit from feeding the positive dog. I really enjoy how it breaks down the principles of what makes something viral, and then goes into detail on the 6 principles for things catching on. Things fall apart is a novel by chinua achebe that was first published in 1958. If youre looking for a free download links of contagious. Today, we have very few opportunities to help others are fewer and farther between. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and youtube videos. Contagious why things catch on adds useful new examples, and a new stepps mnemonic into the innovators vocabulary. Why things catch on hardcover march 5 20 by jonah berger author 4. Mar 01, 20 the book focuses on the reasons why things stick through the six elements of the stepps model presented in the book. A collection of essays celebrating the influential former first lady, by an array of acclaimed contributors and with a foreword by lena dunham. Prepared from the sphere library book, translated martin ferguson smith 1969. If you are seeking a bigger impact, especially with a smaller budget, you need this book. There is a growing body of work coming out of psychology and cognitive science that says you have no clue why you act the way you do, choose the things you choose or think the thoughts you think. One thing i recently shared was a new york times article that has a quote related to a research project were working on.
Jonah berger, new york times best selling author titled contagious. Contagious free summary by jonah berger getabstract. Going viral is, at its heart, people telling their friends about something interesting, useful, funny, or just plain cool. He undergoes no significant changes, development, or growth throughout the story and remains exactly as the reader encounters him in the opening pages. Apr 03, 20 it is just such a project that wharton marketing professor and writer jonah berger has been engaged in for much of his career, and in his new book contagious. Jonah berger introduces his book by discussing the importance of word of mouth marketing. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a book sized computer this is used solely as a reading device such as nuvomedias rocket ebook. You think of all the positive things about your life.
People dont listen to advertisements, they listen to their peers. Making things more observable makes them more likely to be immitated. Contagious divides charts the dynamic transformation of representations of chinese immigrants from medical menace in the nineteenth century to model citizen in the midtwentieth century. Give your product and its owner social status by making it and those who owntalk about it.
Social currency triggers emotion public practical value stories social currency we share things that make us look good 40% of what people talk about are about personal experiences or personal relationships. Read a plot overview of the entire book or a chapter by chapter summary and analysis. Jonah berger reveals how you can create marketing that gets remembered and messages that get shared. Contagious illustrates why certain ideas and products spread better than others by sharing compelling stories from the world of business, social campaigns, and media. My thought on each chapter is detailed in this series, but here is a very brief summary of the takehome messages. Perry dawsey and margaret montoya attempt to stop an alien infestation of hatchlings. Offering practical value helps make things contagious. The book is a valuable blueprint for creating ideas, marketing campaigns, and strong messages that catch on and go viral. Of mice and men is a very short work that manages to build up an extremely powerful impact. Dawsey, former michigan linebacker, has survived the events in infected, but remains telepathically. In the afternoon rush of the grand central station his eyes had been refreshed by the sight of miss lily bart it was a monday in early september, and he was returning to his work from a hurried dip into the country. Courage is contagious by nick haramis, read by a full cast.
Why things catch on by jonah berger, and it outlines 6 factors that makes things go viral. The results of his work can be distilled into a few core ideas, which he explores in a captivating book, contagious. Jul 16, 2014 ebook is an electronic version of a traditional print book this can be read by using a personal computer or by using an ebook reader. Hes a worldrenowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in toptier academic journals. Why things catch on by wharton associate marketing professor jonah berger is the latest attempt, and it offers some new examples and a new mnemonic for creating stuff that spreads. Why things catch on by jonah bergen is an eyeopening book full of not only entertaining examples of viral campaigns, but also a painstaking analysis into the science of social transmission. I highly recommend reading it so you can get the indepth stories and studies he tells to back up his points. Contagious analyzes that traits and characteristics that viral products, ads and ideas all have in common. From the greatest scientist to the most humble artisan, every brain within every body is infested with.
It is the sequel to siglers infected, and like its predecessor was released in both podcast and print versions plot summary. There are a many ways to skin the viral cat tipping point, unleashing the ideavirus, how hits happen, made to stick and while there are few awesome revelations contagious holds its own. This book provides a set of spec ific, actionable techniques for helping information spreadfor designing messages, advertisements, and information that people will share. Switch how to change things when change is hard book. The book focuses on the reasons why things stick through the six elements of the stepps model presented in the book. Hes published dozens of papers in toptier academic journals, consulted for a range of fortune 500 companies e. Kundera now focuses on gabrielle and michelle, american girls studying abroad in france. People dont just value practical information, they share it. This was a solid book about crafting contagious content thats designed to go viral. Word of mouth drives 2050% of all purchasing decisions. Evicted summary from litcharts the creators of sparknotes. Why things catch on and genius swag, add an annotation to this chapter of the book. Why things catch on by jonah berger by pradeep anand.
These are real life stories sent in by kindness lovers from across the united states for original publication in the forum of fargomoorhead newspaper. Contagious is a mustread book for marketers who want to create viral advertising. Berger sheds new light on phenomena that may seem familiar, showing with precision why things catch on. The dynamic young wharton professor draws on his research to explain the six steps that make products or ideas contagious. The numbers next to paragraphs is the location of where you can find the information. Apr 15, 2019 while you are walking you just think of all the things that you are thankful for. New york times bestsellerwhat makes things popular.
One of my favorite marketing books, its a useful overview of why some things catch on, others dont, and how we might better engineer our messages. People like to help others, so showing how they can help others makes them more likely to share it. Jan finally goes to visit passer, who is now at deaths door. Contagious is a science fiction thriller novel by scott sigler. Sharing practical valuable content is like a modernday barnraising.
To build your gratitude muscle, what i want you to do today is to identify all the things, even small things, you are grateful for. Bergers research has revealed that there are 6 main factors that help explain social pandemics. Jonah berger is an associate professor of marketing at the wharton school at the university of pennsylvania. What follows is a full executive summary of contagious. Supersummary, a modern alternative to sparknotes and cliffsnotes, offers highquality study guides for challenging works of literature. Its 6 characteristics they all share, and if you want to go viral, you better incorporate them in your marketing. Well, to change your own behavior or the behavior of anybody else, you need to do three things youve got to direct the rider reach the rational part, motivate the elephant reach the emotional part, and shape the path clear the way. Whether youre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out. People need to see others using our product or engaging in the desired behavior. This is an interesting work to read, useful for promoting understanding of classical epicureanism. This 45page guide for on the nature of things by lucretius includes detailed chapter summaries and analysis covering 6 chapters, as well as several more indepth sections of expertwritten literary analysis.
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